Engaging with people and shaping communities

Crafting Stories started as a way of becoming a better marketer. One that could think strategically and act based on facts, real data, and valuable customer insights.

I learned a lot more than this along my journey. From being better at what I do and finding solutions fast to managing all the responsibilities that come with
self-entrepreneurship while keeping a good balance between work and personal life.

And it feels empowering.

Marketing intrigues me; I spend a lot of time reading, writing, learning from professionals who are smarter than me,
then experimenting and crystallizing my thoughts into the Marketing Takeover Newsletter.

Then it’s the growth.

Helping build a tech-oriented product or a service that delivers value by putting its customers at the center
is where I love to be. In my opinion, being customer-led is what brings repeatable and scalable growth.

All in all, how technologies, people, and companies come together to build a better future excites me.

Building communities that generate sustainable leads through personalized content is my cup of tea.